I wanted to talk about the emotional pull of a brand whose product can claim to be purified by the very rocks that Qatar is built on. In below exercise i literally brought this to life.
The campaign main message is:
Purified by Qatar
Heavy on national pride and identity, we leverage the unique position that Rayyan Water has in the market. We connect the Rayyan brand to the development and heritage of Qatar over decades. In doing so, we aim to differentiate Rayyan from the competition, to established a prized and premium positioning for the brand.
Client: Rayyan Water
Advertising Agency: M&C Saatchi
Creative Director: Nuno Pereira
Concept: Yousef Abdelnabi
Art Direction: Yousef Abdelnabi & Ziad Aouad
Visualizer: Bandula Samarasekera
