I developed this proactive campaign for the ROTA foundation for Eid Al Adha greetings. Taking the style of these stroke icons in their logo, I created multi visual artworks that use the same style (shapes made from strokes). The result was a fresh, artistic, and simple way to wish everyone, Eid Mubarak.
I used the three most iconic elements from Eid Al Adha, which are:
1- The Arabic coffee pot symbolises hospitality and visiting relatives and loved ones.
2- Eid Prayer happens early in the morning, and people start their Eid practices after this prayer.
3- The sacrifice custom for Eid Al Adha.
Client: Reach Out To Asia
Concept & Art Direction: Yousef Abdel Nabi
