Client: Ooredoo Telecom
Advertising Agency: M&C Saatchi
Creative Director: Nuno Pereira
Copywriter: Maya Macaroon
Art Director: Yousef Abdelnabi
Account Handler: Elie Saliba
Illustrator: Chase Stone
Background:
Our client, Ooredoo, was about to launch their exclusive 1 GB fiber optic plan for their customers.
Our role? Simple. We had to highlight the fiber optic’s key selling point: Speed.
Our role? Simple. We had to highlight the fiber optic’s key selling point: Speed.
We paired with Ooredoo’s brand ambassador – Nasser Al-Attiyah, Qatari rally driver, sport
shooter and Olympic champion. Using a product logo especially designed to convey speed and
agility, we morphed a cartoon of Nasser running at a super speed, bearing the product logo, to
give our client an ad concept that their Qatar-based audience could easily relate to in order to
understand Ooredoo’s latest product launch and its unique selling point.
Superhero Logo
Work in Progress
Work in Progress
Final Visual
