Client: Abdullah Abdulghani & Bros. Co. WLL
Advertising Agency: Frame Communications
Creative Director: Joan Troncao
Concept & Art Direction: Yousef Abdelnabi
Copywriter: Kyle Cockeran
Background:
This ad was created for promotional sale of the Lexus RCF in Qatar and our mission was to
highlight its unique selling point of the car: its speed. The opening words in the creative copy best
captured the essence behind the donut prop used in this ad – this car really was “for the
adrenaline junkie!”
highlight its unique selling point of the car: its speed. The opening words in the creative copy best
captured the essence behind the donut prop used in this ad – this car really was “for the
adrenaline junkie!”
