When we were approached by our prized client, Ooredoo, to create a campaign that captured the spirit of their new product; a package that provided users with lots of data on their mobile phones, with which they could surf the web for music, movies, news and games or chat the night away, we knew we had to capture the mood of the market today, and engage our target demographic: the millennials.
Remember, these are folks who simply refuse to read anything without an emoticon anymore!
Client: Ooredoo Telecom
Agency: M&C Saatchi
Creative Director: Nuno Pereira
Concept & Art Direction: Yousef Abdel Nabi
