Client: Qatar Museums Authority
Advertising Agency: Frame Communcations
Concept & Art Direction: Yousef Abdelnabi
Background:
The logic around which this creative ad concept revolved was deeper and more profound than
most of the everyday creative solutions we’re tasked by most clients to come up with, here’s what
happened—we were tasked to demonstrate the essentiality of art in life for our client, Qatar
Museums, on the occasion of their consumer education campaign.
most of the everyday creative solutions we’re tasked by most clients to come up with, here’s what
happened—we were tasked to demonstrate the essentiality of art in life for our client, Qatar
Museums, on the occasion of their consumer education campaign.
So, we played with the well copywritten tagline “Part of you” and coupled it with man’s original sin
of succumbing to his temptation of consuming from the tree of knowledge. The idea was to show
art as a core component of our personal identities and the values we use to conduct our daily
lives.
