Client: Salam Stores
Advertising Agency: Adabisc Future Qatar
Creative Director: Goran Zlatevski
Art Direction: Yousef Abdelnabi
Background:
Salam Stores, our client, approached us to produce an advertising concept that promoted the
elegance of the products they had for sale to their key demographic for the Spring/Summer 2012
sale campaign: women.
elegance of the products they had for sale to their key demographic for the Spring/Summer 2012
sale campaign: women.
To do this, we designed a theme that loaned its look-and- feel from a make-up room, using
mirrors, reflections as well as a black studio backdrop. For bonus points, we coupled everything
with the bold text screaming – much like a diva in the make-up room would at the sight of such
marvelous items: I WANT!
